Social reach (platform-reported)
Instagram reach — September 2026
1–30 September 2026 (30 days, Instagram data only)
- Total views: All content views, not unique people
The platform's daily graph shows a late-September spike. Views count every view including repeats, so this is not a count of individual people.
Source: Owner screenshot IMG_5546 (Instagram Insights overview), held private.
September views by content type
1–30 September 2026 (30 days, Instagram data only)
- Posts≈1.8K
- Reels98
- Stories25
- Live videos0
- Viewers48
- Viewers: Unique accounts reached — the closer measure of audience size
Posts carried almost all reach in this window. The 48 viewers figure is the platform's count of individual accounts, and is much smaller than total views because the same people view multiple posts.
Source: Owner screenshot IMG_5547 (Instagram Insights, views by content type), held private.
Instagram reach — October 2026 snapshots
14-day snapshot
- Content views
- 8,833
- Viewers (unique accounts)
- 4,467
- Follower views
- 534
- Non-follower views
- 6,151
- Profile visits
- 620
- Bio link taps
- 2
- Business address taps
- 1
- Interactions — Reels
- 34
- Interactions — Posts
- 26
- Interactions — Stories
- 1
30-day snapshot (to 15 Oct 2026)
- Content views
- 11,413
- Viewers (unique accounts)
- 4,504
- Follower views
- 1,298
- Non-follower views
- 6,415
- Profile visits
- 682
- Bio link taps
- 5
- Business address taps
- 1
All figures are platform-reported. The 14-day window sits inside the 30-day window — the two columns overlap and must never be added together, nor combined with the September window above. Follower and non-follower views are the platform's own categories and do not add up to total views (the remainder is unattributed by the platform). The owner confirms some promotion in this period was paid; the organic/paid split is not verified, so no wholly-organic growth is claimed. Content views count every view including repeats — viewers is the closer count of individual people. These are reach and interaction figures only; no sales or conversions are claimed.
Source: Owner screenshots IMG_6824 and IMG_6825 (dashboard Home and Performance), held private; extended figures transcribed from owner-supplied dashboard screenshots including IMG_6841–IMG_6843 and four further owner-supplied snapshots (images pending — supplied via ChatGPT, not yet in this project).
Promotional spend (founder-reported estimate)
Founder-reported estimated Instagram promotional spend: less than AUD $200 (unverified; dates/receipts not reconciled).
The founder recalls several separate boosts of roughly AUD $40–$50 taken out on different dates, rather than one campaign. The exact amounts, dates and receipts have not been reconciled, so only this upper-bound estimate is shown.
- No return-on-investment or cost-per-view figure is calculated from the reach numbers in this room.
- No view, follower or interaction figure is attributed to paid promotion: the platform reporting does not establish a paid/organic split.
- This estimate covers Instagram boosts only. It is not a record of any other expenditure, and it is not a verified financial figure.
TikTok reach — October 2026
8–14 October 2026 (7 days, owner-confirmed period)
2,695
Video views
+9.38% on the previous period
1,266
Reached audience
+20.80% — the closer measure of individual people
16
Profile views
−77.78% on the previous period
2,695
Organic video views
100% of views
0
Paid video views
No paid promotion in this period
All views in this period were organic — TikTok reports zero paid video views. Video views count every play including repeats, so the reached-audience figure is the closer count of individual people. These TikTok figures are separate from the Instagram and website numbers elsewhere in this room and must not be combined with them.
Source: Owner-supplied TikTok analytics screenshot IMG_6840 (image pending — not yet in this project).
All figures are exactly as reported by the platform dashboards in the owner's screenshots; the screenshots themselves stay private because they show account analytics and unrelated posts. These numbers describe reach only — they are not evidence of sales, income or sustained growth.
Curator note — the founder's marketing approach: The founder's early marketing mixed four things: behind-the-scenes humour, an authentic founder presence, the project's gothic visual art, and plain demonstrations of actual software. Rather than polished advertising, the posts showed the work being made — experiments, mistakes, unfinished screens and working builds — with the gothic visual identity (shaped in part by his wife, who is not named or pictured here) running through it. This is the founder's own account of his approach: it describes intent and style, not measured results.
